From: Peter Weaver [info-vax@weaverconsulting.ca] Sent: Wednesday, January 02, 2008 9:12 AM To: Info-VAX@Mvb.Saic.Com Subject: Re: looking for blue |d|i|g|i|t|a|l| logo >... > Thanks to everyone that responded with links. I think I've found the > mother > lode, thanks to Paul Anderson and Ned Batchelder. This is now probably the > ultimate logo reference: > > http://nedbatchelder.com/blog/20071216T110049.html >... Here is a copy of a note I just sent Ned that some here may find interesting; Hi Ned, I was just catching up on my comp.os.vms reading and saw the thread about the DEC Logo. A few years ago I was looking for information about the DEC Logo because I wanted to build logo like buttons on my website (a quick look at www.weaverconsulting.ca would show you what I mean). I found two versions of the DEC Logo in .PS files, one was the one you put on your blog and the other was in a document named "Before You Install DEC InstantSQL for Rdb/VMS Version 1.1" (AV-PM4KB-TE). The second version had your history of the logo and complete comments on the characters as you drew them so it was easier to understand than the first one. Here is a copy of the details if you want to add it to your blog. %> Postamble of file USER1:[AXTELL.FETCH]000_INSTANTSQL_BYI.DVI_PS. % DefineFont:F206 Category:15 Pointsize:14 % DownloadPSFont %!PS-Adobe-2.0 %%Title: PostScript Digital Logo Font, v1.1 %%Creator: Ned Batchelder %%CreationDate: 9-Nov-87 %%DocumentFonts: Symbol %%DocumentSuppliedFonts: DigitalLogo %%EndComments % % DIGITAL INTERNAL USE ONLY % % INTRODUCTION: % This rendition of the Digital logo was prepared by Ned Batchelder using % Adobe Illustrator and hand manipulation of the resulting PostScript code. % Photographic masters of the logo were obtained from David Comberg in the % Graphic Design Group. Additional consultation was provided by Elliot % Hendrickson, one of the original designers of the logo. % % USE: % This file defines a new PostScript font, called /DigitalLogo. It consists % of three characters. (d) is the entire Digital logo, (t) is a small % trademark symbol, and (T) is a large trademark symbol. The font is designed % so that the argument to scalefont is the height of the logo. There is no % extra white space around the logo at all. The trademarks are designed to be % shown right after the logo, and they align themselves. The only correct % strings to show with this font are (d), (dt), and (dT). There is an entry % (named GapWidth) in the font dictionary which gives the unscaled width of % the gap between the blocks. This distance is given because it is used as a % unit to determine how much space to leave around the logo. % % HISTORY: % The logo was designed in 1957 by Elliot Hendrickson, who was then working % as an independent designer. He was contracted by DEC to do a brochure, and % DEC wanted a logo to accompany it. The logo up to then had been the letters % DEC in blocks the shape of the plug-in cards that DEC had been producing. % Elliot re-worked the logo, incorporating letters which were hand-drawn for % the purpose by Arthur Hover(?). The logo has been maintained since then in % conventional technology, ie, film masters. There was at least one reworking % of the logo at some point. % % The masters I received had a number of interesting features. The boxes were % not all the same width, and there seemed to be no logic to which boxes were % wider. The 'g' was the narrowest, and the 'i' and 'l' were second widest. % Also, the two 'i's were not exactly the same shape. On ten-inch masters, % (one box to an 8½x11 sheet), the boxes were not rectangles, but were very % slightly tapered in wierd ways. I assume that the tapering is the result of % too many reproductions, but the difference in widths may have been % deliberate at some time. Elliot reports that when he drew it, all boxes % were the same width. I have retained the different widths in my version, % since the experts I had at hand did not seem to think I should make them % uniform. % % Please feel free to use this logo, but keep in mind the following: % % 1. This code is for INTERNAL USE ONLY. % 2. I am not entirely happy with the final shapes of the letters, and am % hoping to improve them. Please allow for future updates to this code. % 3. Only use this logo within the guidelines of the Corporate Identity % program. If you use this font precisely as is, you can't get in much % trouble. Don't take the shapes and do strange things with them. % In particular, the Identity states that the logo is a one-color logo: The % letters are actually holes in the blocks, through which the background can % be seen. Do not modify this code so that the letters are always white. % % Edit history: % % 21-Sep-87 nmb Created as a standalone file with demo. % 6-Nov-87 nmb Converted to font form. % 9-Nov-87 nmb Removed // uses for compatibility with LW Classics % %%BeginFont: DigitalLogo 10 dict begin /FontInfo 3 dict def FontInfo begin /Notice (The Digital logo is a registered trademark of Digital Equipment Corporation.) def /FullName (Digital logo) def /version (1.1) def end /FontType 3 def % This is a user-defined font /FontMatrix matrix def % Use an identity transform /FontBBox [ 0 0 3.383 1 ] def % Logo itself is biggest /GapWidth .070 def % The width of the gap between boxes /Encoding 256 array def 0 1 255 { Encoding exch /.notdef put } bind for Encoding dup (d) 0 get /DEC-logo put % (d) gives logo dup (t) 0 get /smalltrademark put % (t) gives small trademark (T) 0 get /largetrademark put % (T) gives large trademark /Work 15 dict def % for doing work in font. /BuildChar { exch begin % Use the font dictionary Work begin Encoding exch get % Look up the character name load % Pull out the procedure exec % Run it. end % Work end % fontdict } bind def Work begin /.notdef {} def % % - `DEC-logo' - % % Images a DEC logo with the lower left corner at the current origin, with a % height of one unit, in the current color. % /m /moveto load def /l /lineto load def /c /curveto load def /DEC-logo { 3.383 0 0 0 3.383 1 setcachedevice { % D % d counter .2930 .3513 m .2932 .3217 .2587 .2758 .2167 .2757 c .1719 .2759 .1280 .3165 .1280 .3977 c .1280 .4801 .1718 .5225 .2153 .5227 c .2587 .5225 .2932 .4760 .2930 .4407 c closepath % d outside .2953 .5787 m .2953 .7600 l .3843 .7600 l .3843 .1960 l .2923 .1960 l .2923 .2220 l .2848 .2144 .2531 .1813 .1990 .1813 c .1426 .1812 .0417 .2282 .0417 .3977 c .0417 .5414 .1171 .6157 .2067 .6157 c .2399 .6157 .2725 .6039 .2953 .5787 c closepath % d box .432 0.0 m .432 1.0 l .000 1.0 l .000 0.0 l closepath } exec { % I % i box .927 0.0 m .927 1.0 l .502 1.0 l .502 0.0 l closepath % i body .6695 .196 m .6695 .600 l .7595 .600 l .7595 .196 l closepath % i dot .6695 .655 m .6695 .755 l .7595 .755 l .7595 .655 l closepath } exec { % G % g counter 1.2813 .4478 m 1.2813 .4837 1.2409 .5208 1.2035 .5208 c 1.1713 .5208 1.1215 .5003 1.1215 .4084 c 1.1215 .3105 1.1827 .2962 1.2030 .2962 c 1.2433 .2962 1.2813 .3239 1.2813 .3667 c closepath % g box 0.997 1.0 m 1.415 1.0 l 1.415 0.0 l 0.997 0.0 l closepath % g outside 1.2822 .5609 m 1.2729 .5742 1.2424 .6044 1.1988 .6044 c 1.1311 .6043 1.0367 .5652 1.0367 .3955 c 1.0368 .2617 1.1437 .2168 1.1876 .2168 c 1.2350 .2167 1.2702 .2443 1.2798 .2547 c 1.2798 .2126 l 1.2798 .1815 1.2479 .1511 1.1945 .1511 c 1.1485 .1512 1.1437 .1807 1.1437 .1953 c 1.0497 .1953 l 1.0497 .1486 1.0798 .0804 1.1888 .0803 c 1.2864 .0803 1.3186 .1176 1.3325 .1316 c 1.3442 .1434 1.3617 .1758 1.3617 .2017 c 1.3617 .6 l 1.2823 .6 l closepath } exec { % I % i box 1.910 0.0 m 1.910 1.0 l 1.485 1.0 l 1.485 0.0 l closepath % i body 1.6525 .196 m 1.6525 .6 l 1.7425 .6 l 1.7425 .196 l closepath % i dot 1.6525 .655 m 1.6525 .755 l 1.7425 .755 l 1.7425 .655 l closepath } exec { % T % t 2.2128 .7525 m 2.1305 .7525 l 2.1305 .6071 l 2.0874 .6071 l 2.0874 .5396 l 2.1305 .5396 l 2.1305 .2852 l 2.1305 .2367 2.1554 .1986 2.2248 .1987 c 2.2573 .1987 2.2560 .1985 2.2842 .2034 c 2.2842 .2874 l 2.2658 .2842 2.2601 .2829 2.2511 .2832 c 2.2338 .2837 2.2128 .2898 2.2128 .3206 c 2.2128 .5395 l 2.2780 .5395 l 2.2780 .6071 l 2.2128 .6071 l closepath % t box 2.404 0.0 m 1.980 0.0 l 1.980 1.0 l 2.404 1.0 l closepath } exec { % A % a box 2.474 0.0 m 2.474 1.0 l 2.888 1.0 l 2.888 0.0 l closepath % a outside 2.5439 .4728 m 2.6210 .4728 l 2.6210 .5138 2.6422 .5353 2.6826 .5353 c 2.7470 .5354 2.7449 .5067 2.7448 .4708 c 2.7050 .4553 2.7087 .4557 2.6480 .4419 c 2.5709 .4241 2.5237 .3911 2.5236 .3112 c 2.5237 .2331 2.5793 .1914 2.6420 .1915 c 2.7048 .1914 2.7178 .2117 2.7438 .2290 c 2.7438 .1978 l 2.8422 .1978 l 2.8190 .2352 2.8251 .2425 2.8249 .2706 c 2.8250 .2926 2.8249 .5080 2.8249 .5080 c 2.8250 .5507 2.8028 .5768 2.7883 .5855 c 2.7521 .6071 2.7074 .6097 2.6826 .6098 c 2.5945 .6096 2.5438 .5653 2.5439 .4728 c closepath % a counter 2.7448 .3946 m 2.7448 .3401 l 2.7448 .3152 2.7145 .2670 2.6550 .2669 c 2.6260 .2668 2.6098 .2883 2.6097 .3162 c 2.6098 .3442 2.6335 .3657 2.6536 .3697 c 2.6745 .3739 2.7226 .3862 2.7448 .3946 c closepath } exec { % L % l box 3.383 0.0 m 3.383 1.0 l 2.958 1.0 l 2.958 0.0 l closepath % l 3.1255 .196 m 3.1255 .765 l 3.2155 .765 l 3.2155 .196 l closepath } exec fill } bind def % % % pct `trademark' -- % % Borrow the sans-serif trademark symbol from /Symbol. AFM file says: % C 228 ; WX 786 ; N trademarksans ; B 5 293 725 673 ; % We scale it down to pct percent of the height of the logo and superscript % it some, and voila! % /trademark { /s exch .380 div def /w s .725 mul .070 add def /u 1 .673 s mul sub def w 0 0 u w 1 setcachedevice /Symbol findfont s scalefont setfont .070 u m % Superscript it (\344) show } bind def % % These are two different trademarks (just different sizes). % /smalltrademark { .15 trademark } def /largetrademark { .25 trademark } def end % Work dictionary currentdict % Get the font dict end % Close it up /DigitalLogo exch definefont pop % Define the font. %%EndFont % EndDownloadPSFont Peter Weaver www.weaverconsulting.ca CHARON-VAX CHARON-AXP DataStream Reflection PreciseMail HP Commercial Hardware